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Werbe- und Wirtschaftsfilm in Stereo-3D

Werbe- und Wirtschaftsfilm in Stereo-3D

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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich Filmwissenschaft, Note: 1,0, Universität für Musik und darstellende Kunst Wien (Filmakademie Wien), Veranstaltung: Filmproduktion, Sprache: Deutsch, Abstract: Durch die rasante Entwicklung des digitalen Films von der Aufzeichnung, über die Bearbeitung bis hin zur digitalen Projektion im Kino sind sowohl die heutigen Produktions- und Darstellungsmöglichkeiten von stereoskopischen Filmen für den Massenmarkt geeignet als auch die notwendigen Produktionsmittel verfügbar. Gleichzeitig sind Unternehmen angesichts der Übersättigung des Zielpublikums ständig auf der Suche nach innovativen Methoden um ihr Image, ihre Botschaften und Produkte erfolgreich über Werbe und Wirtschaftsfilme kommunizieren zu können. Werbe- und Wirtschaftsfilm in 3D setzt an der Schnittstelle dieser beiden Entwicklungen an: Befürworter der 3D-Filme argumentieren, dass das außergewöhnliche Seherlebnis "3D-Film" den Unternehmen eine signifikant höhere Aufmerksamkeit des Zielpublikums bringen sollte. Darüber hinaus soll in vielen Branchen, wie etwa Technologie, Immobilienentwicklung oder Architektur die räumliche Darstellung von Produkten und Konzepten dem Unternehmen einen großen Mehrwert im Vergleich zu herkömmlichen 2-D-Filmen bringen. Unternehmen, die sich als Markt- bzw. Innovationsführer definieren, möchten auch in der Kommunikation häufig auf innovativere Mittel und Techniken zurückgreifen. Angesichts der eingangs geschilderten aktuellen wirtschaftlichen und technischen Entwicklung des stereoskopischen (Kino-)Filmes und der Entwicklung des Marktes für Werbe- und Wirtschaftsfilme ergeben sich für diese Arbeit folgende Fragen: - Ist das Angebot bzw. die Herstellung von stereoskopischen Werbe- und Wirtschaftsfilmen anhand existierender 3D-Technologien aus Sicht des Filmproduzenten technisch machbar und wirtschaftlich sinnvoll?


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Product Details
  • ISBN-13: 9783656284109
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 145 gr
  • ISBN-10: 3656284105
  • Publisher Date: 07 Oct 2012
  • Height: 210 mm
  • No of Pages: 62
  • Series Title: German
  • Sub Title: Eine Betrachtung aus der Sicht des Filmproduzenten
  • Width: 148 mm


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