Werbeagenturen Im Mediamarkt Und Allokative Effizienz
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Werbeagenturen Im Mediamarkt Und Allokative Effizienz

Werbeagenturen Im Mediamarkt Und Allokative Effizienz


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About the Book

Auf dem Mediamarkt wird Werbeträgerleistung (Anzeigen, Werbespots usw.) gehandelt. Meist beraten Werbeagenturen die werbungtreibenden Unternehmen bei Auswahl und Einsatz der Werbeträgerleistung sowie bei der Abwicklung der an die Medienunternehmen erteilten Schaltaufträge. Die Arbeit untersucht, inwieweit Agenturen die allokative Effizienz des Mediamarktes beeinflussen. Dieses Ziel wird mit Hilfe herkömmlicher und neuer informationsökonomischer Ansätze verfolgt, die im Hinblick auf den Untersuchungsgegenstand weiterentwickelt werden. Die Abhandlung steht in der Tradition wissenschaftlicher Arbeiten zur Bedeutung von Informationen und Informationsmärkten für die allokative Effizienz von Märkten.
About the Author: Der Autor: Nicolas W. Bogs, Jahrgang 1966, studierte Volkswirtschaftslehre an der Universität Hamburg mit den Schwerpunkten Volkswirtschaftspolitik, Medienökonomie und Marketing. Mehrjährige freiberufliche Tätigkeit als Wirtschaftsjournalist im Hörfunk. Nach verschiedenen Managementpositionen in führenden deutschen Verlagsgruppen ist er bei einer international tätigen englischen Verlagsgruppe für den Auf- und Ausbau des Geschäftes in Deutschland verantwortlich.


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Product Details
  • ISBN-13: 9783631379776
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3631379773
  • Publisher Date: 01 Oct 2001
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 250
  • Series Title: Europaeische Hochschulschriften / European University Studie
  • Sub Title: Eine Informationsoekonomische Analyse Des Marktes Fuer Werbetraegerleistung, Der Bedeutung Von Werbeagenturen Und Der Entlohnungssysteme Mediabezoge
  • Width: 148 mm


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