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Werbung, Medien Und Kultur

Werbung, Medien Und Kultur


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About the Book

Dieser Band zu Aspekten des Phänomens Werbung (in Deutschland) versammelt Beiträge aus dem Forschungsprojekt Die deutsche TV-Werbespot als Indikator sozialen Wandels im Rahmen des DFG-Sonderforschungsbereiches 240 Ästhe- tik, Pragmatik und Geschichte der Bildschirrnmedien. Schwerpunkt: Fernsehen in der Bundesrepublik Deutschland an der Universität-GH Siegen. Einige Beiträge sind im Laufe der Projektarbeit an verschiedenen, oft schwer zugänglichen Stellen erschienen, andere eigens für diesen Band verfaßt worden. Alle bereits publizierten Beiträge sind - zum Teil erheblich - überarbeitet und in den hier thematischen Rahmen eingepaßt worden. Die hier vorgelegten Beiträge bilden den zweiten Teil der Dokumentation der Projektarbeit. Teil 1 ist 1994 in diesem Verlag erschienen (S.l Schmidt & B. Spieß, Die Geburt der schönen Bilder. Fernsehwerbung aus der Sicht der Kreati- ven 1994). Wir danken allen Beiträgern, vielen Kritikern, die uns zu Verbesserungen an- geregt haben, und vor allem der Deutschen Forschungsgemeinschaft für die mehr- jährige finanzielle Förderung unserer Projektarbeit. Ein besonderer Dank gilt der Werbeagentur Michael Conrad & Leo Burnett, Frankfurt, sowie dem Vorstand des Sonderforschungsbereichs 240, die großzügige Hilfe bei der Erstellung des Bildmaterials geleistet haben.
About the Author: Dr. Siegfried J. Schmidt ist Professor für Germanistik an der Universität-GH Siegen und Leiter des Teilprojekts C3 des Sonderforschungsbereichs Bildschirmmedien. Dr. Brigitte Spieß ist Managerin für Strategische Planung in der Agentur Michael Conrad & Leo Burnett.


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Product Details
  • ISBN-13: 9783531127194
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 1995 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 12 mm
  • Width: 152 mm
  • ISBN-10: 3531127195
  • Publisher Date: 01 Jan 1995
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 210
  • Series Title: German
  • Weight: 344 gr


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