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Wertebewusste Führung

Wertebewusste Führung

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About the Book

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, FernUniversität Hagen, Sprache: Deutsch, Abstract: Leistungs- und Veränderungsdruck hat zunehmenden Einfluss auf die Weltwirtschaft, was einerseits mit der technologischen Entwicklung, andererseits mit einem zunehmend globalisiertem Wirtschaftsumfeld zu tun. Erschwerend wirkt, dass das wirtschaftliche, politische und soziale Umfeld hochgradig instabil geworden ist. Märkte reagieren auf jegliche Veränderungen volatiler, als sie es früher getan haben. Das bringt auf der einen Hand große Chancen mit sich, birgt aber auch eine gewisse Gefahr. Eine Unternehmung, die in einem solchen Umfeld überleben will, muss sich schnell sich ändernden Bedingungen anpassen können. Geschwindigkeit und Flexibilität werden zu strategischen Erfolgsfaktoren. Unternehmen werden meist nach Ihren Gewinnen beurteilt. Entscheidend ist der kurzfristige Erfolg, der ausgewiesene Gewinn an jedem Quartalsende. Doch wer sind die eigentlichen Gewinner? Solche Unternehmen, die es geschafft haben sich über mehrere Generationen hinweg erfolgreich zu entwickeln. Unternehmen, die auch in einer immer schneller verändernden Welt wettbewerbsfähig und marktführend sind. Bei der Suche nach "Spitzenleistungen" in Unternehmen fällt auf, dass es sich dabei fast ausschließlich um betriebswirtschaftliche Erfolgsindikatoren handelt. Zu diesen Indikatoren gehören Kennzahlen wie Umsatz, Gewinn, Gesamtkapitalrentabilität und Kapitalrenditen. Doch je mehr man sich mit dem Begriff der "Spitzenleistung" befasst, desto mehr erscheint die Definition des Begriffs als fragwürdig. Denn die Motivation und Erwartungen der Menschen im Hinblick auf ihre Arbeit verlagern sich deutlich. So gut wie allen Unternehmen agieren in einem zusehends komplexeren und konkurrenzorientierteren und sich rasch veränderten Markt.


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Product Details
  • ISBN-13: 9783656458951
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656458952
  • Publisher Date: 17 Jul 2013
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 100 gr


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