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Wertorientiertes Controlling

Wertorientiertes Controlling


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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Controlling, Note: keine, Vysoká skola zdravotníctva a sociálnej práce sv. Alzbety (St. Elisabeth Universität in Bratislava) (St. Elisabeth Universität für Gesundheitswesen und Sozialarbeit), Sprache: Deutsch, Abstract: Abstract zur Seminararbeit "Wertorientiertes Controlling" Unternehmen stehen ständig unter neuen Herausforderungen. Kontinuierliches Wachstum, vor allem im Hinblick auf die Finanzierungskraft wird von einem erfolgreichen Unternehmen erwartet. Um ein Unternehmen erfolgreich führen zu können, bedarf es eines effizienten Controllings. Der Unternehmenswert spielt dabei eine zentrale Rolle. Welche Rolle spielen nun die Kennzahlen des wertorientierten Controllings im Managementprozess und inwieweit unterscheidet sich wertorientiertes Controlling vom traditionellen Controlling? Ziel der Arbeit ist es, nach umfassender Literaturrecherche, darzustellen, was unter wertorientiertem Controlling zu verstehen ist und die wichtigsten Kennzahlen im wertorientierten Controlling näher zu beschreiben. Welche Kennzahlen die maßgeblichen im Managementprozess sind, ist schwer zu beurteilen, da die Anforderungen sehr verschieden sein können. Kennzahlen werden in unterschiedlichen Prozessen benötigt, zum Einen in der strategischen und operativen Planung und Kontrolle, zum Anderen zur strategischen und operativen Zielsetzung und Leistungsmessung. Die "richtige" Kennzahl gibt es daher nicht. Zudem sind wertorientierte Kennzahlen von traditionellen Kennzahlen abhängig und können diese nur ergänzen.


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Product Details
  • ISBN-13: 9783640977000
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 141 gr
  • ISBN-10: 3640977009
  • Publisher Date: 18 Aug 2011
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Sub Title: Die Rolle der Kennzahlen im Managementprozess
  • Width: 148 mm


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