Wertschopfung Im Handel by Monika Kauferle at Bookstore UAE
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Wertschopfung Im Handel

Wertschopfung Im Handel


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About the Book

Mit einem Umsatzvolumen von uber 1.800 Mrd. Euro ist der Handel als Branche eine der wichtigsten Stutzen der deutschen Volkswirtschaft. In den vergangenen Jahren zeichnen sich signifikante strukturelle Veranderungen in der Handelslandschaft ab, insbesondere gepragt durch die Verbreitung neuer Technologien. In diesem dynamischen Umfeld ist der institutionelle Handel gezwungen, sich neu zu orientieren und seine Wertschopfung neu zu durchdenken. Das Ziel des Werkes ist es, die Herausforderungen und Implikationen fur eine nachhaltige Wertschopfung in der Zukunft vorzuzeichnen: Es beschreibt und analysiert Wertschopfungsstrategien des Handels an der Schnittstelle zwischen Forschung und Praxis mit dem Ziel, entscheidungsorientiert die Wertschopfungstreiber und erfolgreiche Handelsstrategien aufzuzeigen.
About the Author: Prof. Werner Reinartz, Ph.D., ist Direktor der Gesellschaft zur Forderung des Instituts fur Handelsforschung an der Universitat zu Koln und Inhaber des Seminars fur Handel und Kundenmanagement an der Universitat zu Koln. Dr. Monika Kauferle ist Habilitandin am dortigen Seminar.


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Product Details
  • ISBN-13: 9783170232853
  • Publisher: Kohlhammer
  • Publisher Imprint: Kohlhammer
  • Height: 238 mm
  • No of Pages: 308
  • Series Title: German
  • Weight: 750 gr
  • ISBN-10: 3170232851
  • Publisher Date: 13 Feb 2014
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 162 mm


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