Wertschöpfung des KASUMAMA Afrika Festivals in Moorbad Harbach
Wertschöpfung des KASUMAMA Afrika Festivals in Moorbad Harbach

Wertschöpfung des KASUMAMA Afrika Festivals in Moorbad Harbach


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About the Book

Diplomarbeit aus dem Jahr 2013 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1, Wirtschaftsuniversität Wien (Institut für Wirtschaftsgeographie & Geoinformatik), Sprache: Deutsch, Abstract: In dieser Arbeit wird das KASUMAMA Afrika Festival (rund 5.000 Besucher in 5 Tagen) im Detail von seinem Obmann in seiner Diplomarbeit analysiert. Dankenswerterweise hat der Vorstand von KASUMAMA, der Verein zur Förderung des interkulturellen Austausches, die Erlaubnis gegeben, sämtliche Daten für eine präzise Wertschöpfungsberechnung zu verwenden und zu veröffentlichen. Der Zugang auf jeden einzelnen Beleg der Gesamtausgaben von über 130000, die sehr gute Gesprächsbasis mit allen Schlüsselpersonen für diese Studie sowie das langjährig aufgebaute Wissen um die teilweise verschlungenen Zusammenhänge eines erfolgreichen Arbeitens in diesem Bereich fließen in die Arbeit ein und werden weiteren Initiativen helfen, auch ihren erfolgreichen Weg zu finden. Durch das präzise Datenmaterial des Vereins und zwei weitere quantitative Befragungen ist eine genaue Analyse der Auswirkungen des Festivals möglich. Eine Befragung versucht die soziologischen Wirkungen auf die Lebensqualität der Gemeindebevölkerung zu erfassen und die zunehmende interkulturelle Offenheit der Menschen als Asset für die zunehmend auch von Migranten geprägten Kurtourismus herauszuarbeiten. Die zweite Befragung versucht von den Besuchern des Festivals Informationen zu gewinnen, die die Aussagen zu Image- und Werbewirkung für die Gemeinde und die Region präzisieren können und die Auskunft über die Ausgaben der der Besucher in der Region geben.


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Product Details
  • ISBN-13: 9783668206090
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 308 gr
  • ISBN-10: 3668206090
  • Publisher Date: 17 Jun 2016
  • Height: 210 mm
  • No of Pages: 192
  • Series Title: German
  • Sub Title: Wirtschaftsgeographische Fallstudie eines außergewöhnlichen Kulturevents in einer kleinen Waldviertler Gemeinde
  • Width: 148 mm


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Wertschöpfung des KASUMAMA Afrika Festivals in Moorbad Harbach
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Wertschöpfung des KASUMAMA Afrika Festivals in Moorbad Harbach
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