Werttreiber immateriellen Vermögens by Michael Kainrath
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Werttreiber immateriellen Vermögens

Werttreiber immateriellen Vermögens


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About the Book

Inhaltsangabe: Zusammenfassung: In der vorliegenden Arbeit wird das Wesen immaterieller Vermögenswerte und deren Einfluss auf das Wirtschaftsleben beleuchtet. Für diesen Zweck bietet sich die Aufgliederung in vier Abschnitte an. Im ersten wird aufgezeigt, wie sich das moderne Unternehmen von der traditionellen Unternehmensstruktur unterscheidet, also die Bedeutung immateriellen Vermögens erläutert. In diesem Kapitel wird auch auf die Bedeutung der Stakeholder für das moderne Unternehmen eingegangen. Im zweiten Teil wird erst eine umfassende Definition und Systematisierung immateriellen Vermögens nach den vorherrschenden Klassifizierungen erstellt und nach Gemeinsamkeiten untersucht. In weiterer Folge soll eine Darstellung der Werttreiber immateriellen Vermögens aus den ökonomischen Gesetzmäßigkeiten, denen immaterielle Werte im Gegensatz zu materiellen folgen, und aus dem „Resource-Based View" erstellt werden. Schließlich wird im dritten Teil versucht, ausgesuchte immaterielle Werte daraufhin zu untersuchen, wie stark sich die identifizierten ökonomischen Spezifika auf die einzelnen immateriellen Werte auswirken, bzw. ob und wie es möglich ist daraus auf den Beitrag zur betrieblichen Wertschaffung zu schließen. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Veränderungen des traditionellen Unternehmensbildes7 1.1Das traditionelle Unternehmen7 1.2Das neue Unternehmen („The New Enterprise")9 1.3Die Bedeutung der Stakeholder für immaterielles Vermögen13 1.3.1Das Beispiel Saatchi & Saatchi14 1.3.2Der instrumentelle Stakeholderansatz19 2.Immaterielles Vermögen26 2.1Definition und Systematisierung immaterieller Vermögens-werte26 2.1.1Immaterielles Vermögen nach SVEIBY27 2.1.2Die Gliederung immaterieller Werte nach EUSTACE30 2.1.2.1Immaterielle Güter (Intangible Goods)31 2.1.2.2Immaterielle Kompetenzen (Intangible Competences)31 2.1.3Systematisierung nach LEV32 2.1.3.1Forschung und Entwicklung („Discovery")32 2.1.3.2Organisatorisches Wissen („Organizationa


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Product Details
  • ISBN-13: 9783838670287
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838670280
  • Publisher Date: 21 Jul 2003
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 204 gr


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