Wettbewerbsfähigkeit einer Tourismus GmbH. Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente
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Wettbewerbsfähigkeit einer Tourismus GmbH. Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente

Wettbewerbsfähigkeit einer Tourismus GmbH. Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente


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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Tourismus - Sonstiges, Sprache: Deutsch, Abstract: Ziel dieser Projektarbeit soll sein, darzulegen, wie es einer Tourismus GmbH gelingt, die Stadt N. und ihre Weindörfer als ideale Urlaubsdestination zu vermarkten und Gäste zu animieren, diese Destination zu bereisen. Um diese Problemstellung zu analysieren, befasst sich die folgende Arbeit mit der Nutzung, den Möglichkeiten und Grenzen von Marketinginstrumenten der Tourist-Information in N. Der Tourismus hat sich in den letzten 50 Jahren zu einem der wichtigsten und größten Wirtschaftszweige der Welt entwickelt. Lange Zeit gab es keinen Zwang zur verstärkten und konsequenten Marketingorientierung, doch hat sich dies in den letzten Jahren geändert. Gründe hierfür liegen in verschlechterten Rahmenbedingungen: Der Preis- und Verdrängungswettbewerb ist hoch, ganz nach dem Motto, billiger'' als im Vorjahr anstatt ', besser'' als im Vorjahr. Ein sich wandelnder Verbraucher führte zum Entstehen vieler am individuellen Bedarf ausgerichteter Teilmärkte. Kommunikation und Transaktion zwischen Anbietern und Nachfragern werden durch Informations- und Kommunikationstechnologien, vor allem das Internet revolutioniert. Die weltweite Vermarktung von touristischen Angeboten ist heute mit geringem Kostenaufwand möglich; Produkte können individuell auf die Wünsche des Kunden abgestimmt werden.


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Product Details
  • ISBN-13: 9783668164352
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668164355
  • Publisher Date: 03 Mar 2016
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 100 gr


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Wettbewerbsfähigkeit einer Tourismus GmbH. Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente
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