Wettbewerbsstrategien im Zeitalter virtueller Märkte
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Wettbewerbsstrategien im Zeitalter virtueller Märkte

Wettbewerbsstrategien im Zeitalter virtueller Märkte


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About the Book

Inhaltsangabe: Einleitung: In den letzten Jahren zeichnet sich immer deutlicher ab, dass sich das Umfeld der Unternehmen gewandelt hat. Die Taktfrequenz mit der Unternehmen arbeiten wird immer schneller. Wettbewerbsstrategien und Geschäftspraktiken, die über Jahrzehnte hinweg erfolgreich waren, verlieren Ihre Gültigkeit. Produktlebenszyklen werden immer kürzer und Unternehmen, die stets erfolgreich ihre Branche dominiert haben, sind gezwungen sich neu zu positionieren. Die Dynamisierung der Entwicklungsprozesse stellt eine große Herausforderung für das strategische Management der Unternehmen dar: Die Komplexität der Markt- und Wettbewerbsprozesse wächst stetig an und die Umfeldbedingungen sowie die internen Unternehmensfaktoren werden immer unsicherer. Der Zeitraum, der zur Verfügung steht um strategische Maßnahmen zu formulieren wird kürzer, oft müssen die unter diesen Bedingungen formulierten Strategien nach kurzer Zeit überdacht und neu formuliert werden. Diese häufiger auftretenden Unregelmäßigkeiten bei der Unternehmensplanung führen schnell zu einer Fragmentierung der langfristigen Unternehmensstrategie. Inhaltsverzeichnis: Inhaltsverzeichnis: A.Abbildungsverzeichnis5 B.Tabellenverzeichnis5 C.Abkürzungsverzeichnis6 1.Einleitung8 1.1Einführung in die Thematik8 1.2Zielsetzung11 1.3Gang der Arbeit12 2.Situationsanalyse im strategischen Prozess14 2.1Analyse der Branche14 2.1.1Segmentierung strategischer Geschäftsfelder14 2.1.2Positionierung14 2.1.3.2Die Strukturanalyse von Branchen15 2.1.3.1Bedrohung durch potentielle Konkurrenten17 2.1.3.2.Bedrohung durch Substitutionsprodukte18 2.1.3.3Verhandlungsstärke von Abnehmern und Lieferanten18 2.1.3.4Der Grad der Rivalität unter den bestehenden Anbietern19 2.2Analyse der Unternehmenssituation21 2.2.1Ermittlung der strategischen Wettbewerbsvorteile22 2.2.2Die SWOT-Analyse22 2.2.3Die Wertkette und Wettbewerbsvorteile22 2.2.4Die Wertkette23 2.2.5Ressourcenanalyse24 2.2.6Analyse der Unternehmenskul


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Product Details
  • ISBN-13: 9783838658575
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838658574
  • Publisher Date: 19 Sep 2002
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 186 gr


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