Why Motivating People Doesn’t Work…and What Does : The New Science of Leading,Energizing and Engaging
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Why Motivating People Doesn’t Work…and What Does : The New Science of Leading,Energizing and Engaging

Why Motivating People Doesn’t Work…and What Does : The New Science of Leading,Energizing and Engaging


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About the Book

You can’t motivate people—they are already motivated, but generally in superficial and short-term ways. Applying recent, often surprising psychological discoveries she lays out a tested model, and course of action that will help leaders guide their people towards the kinds of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment. Fowler argues that leaders still depend on traditional carrot and stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motisuvation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet their deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation. Susan Fowler’s book is the groundbreaking answer for leaders who want to “get motivation” right!

About the Author

Susan Fowler is on a quest to help leaders at all levels flourish as they succeed. She gained her knowledge through extensive experience in business, advertising, sales, production, marketing, executive and lifestyle coaching, and leadership training in all fifty states and forty foreign countries. She is the coauthor of three books with Ken Blanchard, Achieve Leadership Genius, The Team Leader’s Idea-a-Day Guide, and Good Leaders, Good Shepherds. She also authored the audio programs Overcoming Procrastination and Mentoring.


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Product Details
  • ISBN-13: 9781626564695
  • Publisher: Harper Collins
  • Publisher Imprint: Collins Business - Berrett Koehler
  • Language: English
  • ISBN-10: 1626564698
  • Publisher Date: Dec,2014
  • Binding: Paperback
  • No of Pages: 240

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Why Motivating People Doesn’t Work…and What Does : The New Science of Leading,Energizing and Engaging
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Why Motivating People Doesn’t Work…and What Does : The New Science of Leading,Energizing and Engaging
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