Part 1-Market, Product, and Entrepreneur
Chapter 1: Poor Product-Market Fit Chapter 2: Bad Products
Chapter 3: The Missing Entrepreneur
Part 2- Sales and Marketing
Chapter 4: Investing in Sales and Marketing Too Early
Chapter 5: Losing Money on Sales
Chapter 6: Invisible Startups
Part 3-Execution
Chapter 7: Failing to Communicate
Chapter 8: Not Getting Started
Chapter 9: Failing to Execute
Part 4-Capital and Liquidity
Chapter 10: Pitches That Fail
Chapter 11: Managing Liquidity
Chapter 12: From Failure, Success
About the Author: David Feinleib is the producer of The Big Data Landscape, Big Data Trends, and Big Data TV, all of which may be found on the web at www.BigDataLandscape.com. Mr. Feinleib's Big Data Trends presentation was featured as Hot On Twitter and has been viewed more than 45,000 times on SlideShare. Mr. Feinleib has been quoted by Business Insider and CNET, and his writing has appeared on Forbes.com and in Harvard Business Review China. He is the Managing Director of The Big Data Group.Prior to The Big Data Group, Mr. Feinleib was a general partner at Mohr Davidow Ventures. Mr. Feinleib co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC Isilon; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. Mr. Feinleib holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011), he is an avid violinist and two-time Ironman finisher.