Wie Kundenwünsche die Digitalisierung im Einzelhandel vorantreiben
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Wie Kundenwünsche die Digitalisierung im Einzelhandel vorantreiben

Wie Kundenwünsche die Digitalisierung im Einzelhandel vorantreiben


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About the Book

Masterarbeit aus dem Jahr 2017 im Fachbereich BWL - Sonstiges, Note: 1,3, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Kunden haben heutzutage neue Ansprüche, denn durch die Digitalisierung ist es möglich geworden, jederzeit und überall Produkte und Dienstleistungen zu erwerben. Diese Entwicklung stellt vor allem Einzelhändler vor große Herausforderungen. Um weiterhin wettbewerbsfähig zu bleiben, dürfen sie sich jedoch nicht vom technischen Fortschritt abhängen lassen. Doch mit welchen Erwartungen treten Kunden und Verbraucher heutzutage an Einzelhändler heran? Wie wirken sich diese auf die einzelnen Betriebe aus und welche Projekte sollten Einzelhändler zeitnah umsetzen, um die Ansprüche der Konsumenten zu erfüllen? In seiner Publikation klärt Thomas Wagner die wichtigsten Fragen rund um das Thema Konsumverhalten im Zeitalter der Digitalisierung und gibt praktische Tipps für den Einzelhandel. Um in einem preistransparenten Markt wie dem Onlinehandel bestehen zu können, müssen Unternehmen mithilfe einer Differenzierungsstrategie Alleinstellungsmerkmale definieren. Etablierte Unternehmen werden durch neue Marktteilnehmer mit aggressiven und disruptiven Geschäftsmodellen angegriffen. Thomas Wagner beleuchtet dabei das Spannungsfeld zwischen Umfang, Kosten und Zeit bei der Umsetzung der notwendigen Maßnahmen. Deshalb empfiehlt er neben begleitenden Change-Management-Maßnahmen, auf ein agiles Projektmanagement zu setzen. So können Einzelhändler flexibel auf Veränderungen reagieren. Sein Buch liefert hierzu nicht nur grundlegendes Basiswissen, sondern auch Empfehlungen für die konkrete Umsetzung im Unternehmen.


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Product Details
  • ISBN-13: 9783668664012
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 297 mm
  • No of Pages: 266
  • Spine Width: 14 mm
  • Weight: 693 gr
  • ISBN-10: 3668664013
  • Publisher Date: 20 Mar 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Digitalisierungsstrategien, Change-Management und agiles Projektmanagement für den stationären Handel
  • Width: 210 mm

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Wie Kundenwünsche die Digitalisierung im Einzelhandel vorantreiben
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