What makes a winner? Why do some succeed both in life and in business, and others fail?
The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a ‘winner’, how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser – and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
“Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing” – Oliver James, author of Affluenza
“A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a must read” – Raymond Tallis
“His book engagingly relates the nuances of why and how we win, and the pitfalls of getting juiced up on dopamine in extreme success and hungering for adulation and worship” – Irish Times
About The Author:
A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, Cambridge, he holds visiting professorships at the University of Toronto, University College London and the University of Wales. Ian is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader.
