Wired and Dangerous by John R. Patterson - Bookswagon
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Wired and Dangerous

Wired and Dangerous


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About the Book

Customers today are picky, fickle, vocal, and "all about me" vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back--with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today's edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.
About the Author: Chip R. Bell is a senior partner with the Chip Bell Group, which consults with organizations on strategies that support long-term customer loyalty. A renowned keynote speaker, he is the author or coauthor of bestsellers such as Magnetic Service, Managing Knock Your Socks Off Service, and Service Magic.
John R. Patterson is founder and president of Progressive Insights, a Chip Bell Group affiliate. His consulting practice helps organizations worldwide consistently deliver great customer experiences that create devoted customers. He is the coauthor, with Chip Bell, of the bestselling Take Their Breath Away and Customer Loyalty Guaranteed.


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Product Details
  • ISBN-13: 9781605099750
  • Publisher: Berrett-Koehler Publishers
  • Publisher Imprint: Berrett-Koehler Publishers
  • Depth: 25
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 366 gr
  • ISBN-10: 1605099759
  • Publisher Date: 30 May 2011
  • Binding: Paperback
  • Height: 161 mm
  • No of Pages: 248
  • Series Title: Hardcover
  • Sub Title: How Your Customers Have Changed and What to Do About It
  • Width: 198 mm


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