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Wirksame Unternehmensstrategien

Wirksame Unternehmensstrategien


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About the Book

Aktionsforschung ist ein sich wiederholender Zyklus aus Diagnose, Planung, Durchführung von Maßnahmen, Untersuchung der Auswirkungen der durchgeführten Maßnahmen und Neubewertung der zugrunde liegenden Annahmen, Ziele und Pläne im Lichte der gewonnenen Erkenntnisse.Dieser zyklische Prozess wurde genutzt, um die Veränderungen und Auswirkungen von Maßnahmen in den Bereichen zu ermitteln, in denen die Adventistische Universität Zentralafrika (AUCA) solche Maßnahmen benötigt. Die Intervention in die Unternehmensstrategie ist die Art und Weise, wie die AUCA durch die Steuerung und Koordination ihrer Ressourcen und Geschäftsaktivitäten Werte schaffen möchte. Sie besteht aus Aktivitäten, die umgesetzt werden sollen, um die fünf Bereiche der AUCA in Richtung einer effektiven Leistung zu verbessern: Marketing und Innovation, Entwicklung und strategisches Management, Öffentlichkeitsarbeit und Kontakte zur Gemeinschaft, Überwachung und Bewertung sowie Rekrutierung und Alumni. Nach 28 Jahren treuer Dienste für diese Institution bietet der Autor seinen bescheidenen Beitrag an, der, wenn er mit Bedacht befolgt wird, für den Fortschritt von AUCA nützlich sein kann.Wir hoffen, dass auf diese Weise eine effektivere und effizientere Organisation geschaffen wird, die in der Folge eine qualitativ hochwertigere Ausbildung bietet, die Rentabilität erhöht, das Arbeitsumfeld verbessert und das Management in seiner Führungsrolle unterstützt.


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Product Details
  • ISBN-13: 9786205674659
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 295 gr
  • ISBN-10: 6205674653
  • Publisher Date: 02 Aug 2024
  • Height: 229 mm
  • No of Pages: 160
  • Spine Width: 9 mm
  • Width: 152 mm


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