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Wirkungsmechanismen Im Reputationsmanagement

Wirkungsmechanismen Im Reputationsmanagement


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About the Book

Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteht und erfolgreich gemanagt werden kann.Ihren guten Ruf in der Öffentlichkeit können insbesondere Unternehmen zwar durch die Konsistenz aus Unternehmensrealität und -kommunikation bewirtschaften - aber alleine in den Köpfen der Menschen wird über die Reputation entschieden. Nur wer versteht, wie sie bei Stakeholdern genau entsteht und welche Wirkmechanismen dabei zum Tragen kommen, wird auch künftig erfolgreich als Unternehmen kommunizieren und das öffentliche Urteil über die eigenen Wesenszüge - die Reputation - positiv gestalten. Autorinnen und Autoren aus Wissenschaft und Praxis teilen in diesem Werk ihren Erfahrungs- und Wissensfundus, um Reputation als auslösende Wirkkraft im Gehirn für gewünschtes menschliches Handeln im Sinne von Unternehmen zu erläutern. Die Autorinnen und Autoren liefern ganzheitliche, aber auch überraschende Perspektiven, neue Zusammenhänge und Insights sowie hilfreiche Praxistipps.

About the Author: Prof. Dr. Ulrich Bihler lehrt und forscht an der Universität Hohenheim mit dem Schwerpunkt Reputationsmanagement.


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Product Details
  • ISBN-13: 9783658412036
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 244 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Weight: 286 gr
  • ISBN-10: 3658412038
  • Publisher Date: 10 Aug 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Die Bedeutung Neurowissenschaftlicher Und Psychologischer Erkenntnisse Für Den Aufbau Des Guten Rufs
  • Width: 170 mm


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