Wirtschaftsimagologie, Bilder kreieren, modulieren, manipulieren, umändern
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Wirtschaftsimagologie, Bilder kreieren, modulieren, manipulieren, umändern

Wirtschaftsimagologie, Bilder kreieren, modulieren, manipulieren, umändern


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About the Book

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen; Standort Nürtingen (Fachbereich Betriebswirtschaft), Sprache: Deutsch, Abstract: Einleitung "Sie kauft Brot nicht einfach, um ihre Familie mit einem Grundnahrungsmittel zu versorgen. Sie denkt sich etwas dabei, denn sie weiß, was ihre Leute mögen, oder welches Brot besonders nahrhaft ist, welches länger hält - oder weiches schmackhafter ist. Sie wählt jenes Brot, von dem sie glaubt, daß es ihrem Bedürfnis am besten entspricht. Vielleicht ist auch der Preis Bestandteil ihrer Erwägungen - vielleicht auch nicht. Vor allem dann weniger, wenn der Hausfrau mehr an einer gehobenen Frühstücksstimmung gelegen ist als am sparsamen und klugen Haushalten. Die Hausfrau kauft also mehr als nur Brot. Mehr als nur Getreide und Mehl, Geschmack und Nährwerte, Bekömmlichkeit und Frische. Sie ersteht ein geistig-imaginäres Wert- und Vorstellungsbild, das sich zusammensetzt aus Über-legungen, Empfindungen, Eingebungen, momentanem Verlangen, aus eigener Erfahrung und aus fremdem Wissen vermittelt durch Freundinnen, durch Nach-barn, aber auch durch Unternehmen und durch Werbung."(1) Für welches Brot sich der Konsument schließlich entscheidet, hängt maßgeblich von der Art der Warenpräsentation im Geschäft oder dem unbewußten Gefühl des Kunden beim Kauf ab, genau das Brot mit dem für Ihn optimalen Preis- Leistungsniveau zu erstehen. Dieses erzeugte Bild, welches jeder Mensch bewußt oder unbewußt von einer Ware hat, und zur Freude der Hersteller zum Kauf des Artikels führt, ist beeinflußbar. Die folgende Arbeit ist bestrebt, die Mittel der Werbefachleute zur Erzeugung bestimmter Unternehmensbilder oder auch Images darzustellen. [...] _____ 1 Huber, K.: Image, 2. Aufl., Landsberg/Lech (1990), S.11


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Product Details
  • ISBN-13: 9783656263111
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 104 gr
  • ISBN-10: 3656263116
  • Publisher Date: 25 Aug 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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