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Writing for Busy Readers

Writing for Busy Readers


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About the Book

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

  • Use fewer words
  • Lower the reading level
  • Use formatting judiciously
  • Make the purpose clear for skimmers
  • Emphasize value for readers
  • Make responding as easy as possible

Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace.
About the Author: Todd Rogers is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink is the Research Director at The People Lab, based at the Harvard Kennedy School. Her research focuses on improving the delivery of government programs and services.


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Product Details
  • ISBN-13: 9780593187487
  • Publisher: Penguin Publishing Group
  • Publisher Imprint: Dutton
  • Height: 229 mm
  • No of Pages: 272
  • Spine Width: 18 mm
  • Weight: 476 gr
  • ISBN-10: 0593187482
  • Publisher Date: 05 Sep 2023
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Communicate More Effectively in the Real World
  • Width: 152 mm


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