Writing for the Fashion Business by Kristen K Swanson
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Writing for the Fashion Business

Writing for the Fashion Business


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International Edition


About the Book

In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing.

Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry.

STUDIO Features Include:
Review concepts with flashcards of essential vocabulary

Instructor Resources Include:
Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes


About the Author: Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor.


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Product Details
  • ISBN-13: 9781501335815
  • Publisher: Bloomsbury Academic
  • Publisher Imprint: Fairchild Books
  • Height: 281 mm
  • Returnable: Y
  • Sub Title: Bundle Book + Studio Access Card
  • Width: 216 mm
  • ISBN-10: 1501335812
  • Publisher Date: 10 Mar 2022
  • Binding: Mixed media product
  • Language: English
  • Spine Width: 17 mm
  • Weight: 928 gr


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