You Are a Brand! Book by Catherine Kaputa - Bookswagon
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You Are a Brand!

You Are a Brand!


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About the Book

Learn insider secrets for career success from THE personal branding strategist.

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.

Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own elevator speech and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.

Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
About the Author: Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.


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Product Details
  • ISBN-13: 9781857885804
  • Publisher: Nicholas Brealey Publishing
  • Publisher Imprint: Nicholas Brealey Publishing
  • Depth: 25
  • Height: 226 mm
  • No of Pages: 305
  • Series Title: English
  • Sub Title: In Person and Online, How Smart People Brand Themselves for Business Success
  • Width: 150 mm
  • ISBN-10: 1857885805
  • Publisher Date: 16 Sep 2012
  • Binding: Paperback
  • Edition: 2 EXP NEW
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 458 gr


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