You Are Ketchup Book by Kokayi at Bookstore - Bookswagon
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You Are Ketchup

You Are Ketchup


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International Edition


About the Book

Music artists, as perceived by the music industry, are akin to a condiment--to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup. With a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more. In a music world where an artist's career can too easily become a tale of the past, You Are Ketchup arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.
About the Author: A Grammy-nominated artist and creative consultant, Kokayi is entrenched in the ethos of hip hop culture while coloring outside the lines of tradition. He is a board trustee of the DC chapter of the Recording Academy and a recipient of the 2018 Halcyon Artist Fellowship.


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Product Details
  • ISBN-13: 9781493061198
  • Publisher: Backbeat Books
  • Publisher Imprint: Backbeat Books
  • Height: 229 mm
  • No of Pages: 252
  • Spine Width: 0 mm
  • Weight: 344 gr
  • ISBN-10: 1493061194
  • Publisher Date: 01 Dec 2021
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: And Other Fly Music Tales
  • Width: 152 mm


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