If you ever wondered what entrepreneurs do and how they do it in a practical sense then this is the book for you. 'You Can Easily Think Like an Entrepreneur' helps you unlock the 4 secrets of entrepreneurship and demonstrates how you too can think like an entrepreneur. If you are wondering what entrepreneurs do, are thinking of starting a business this is a great place to start. However, the 4 entrepreneur secrets are also very significant for those mature businesses who want to improve performance or who are interested in modern motivational change management techniques. Ultimately, 'You Can Easily Think Like an Entrepreneur' must be on the desk of every entrepreneur, potential entrepreneur, latent entrepreneur, business manager and anyone who wants to make a diifference. Paul has identified the roles of entrepreneurs based on over 300 years of research, entrepreneur definitions, modern theories and a new multi-disciplinary approach. Entrepreneurs are considered the single most important economic factor in driving economic growth and providing social benefits like jobs and paying taxes, therefore, we need to know much more about how entrepreneurs do what they do, how they think! Paul found most research into entrepreneurs takes a narrow approach by focusing only on successful entrepreneurs and this means many areas of entrepreneur activity remain uncovered, until now. Paul broadens our view of entrepreneurs by examining entrepreneurs as if they were a product and if so what would an entrepreneur do with entrepreneurship. This is a completely new way of analysis of the most important global economic factor. 'You Can Easily Think Like an Entrepreneur' is useful because it is like an MBA in Entrepreneurship that helps drives success in work and business that improves your social life too! 'You Can Easily Think Like an Entrepreneur' identifies the 4 secrets of entrepreneurship and demonstrates how to recognise opportunity, improve the possibility of entrepreneur action, increase the probability of success and venture survival. Identifying the secrets of entrepreneurship means that anyone can be their own entrepreneur mentor and access the tools and models that will really help you succeed. 'We are born with zero entrepreneur capital, we build entrepreneur capital as we travel through our life or business experiences and the journey is more fruitful when we know the 4 secrets of entrepreneurship found in 'You Can Easily Think Like an Entrepreneur.' 'You Can Easily Think Like an Entrepreneur' is a bridge between academia and practical business management and development. The benefit is academic theory converted to practical business models and manageable checklists. Readers will be able to identify how entrepreneurs spot opportunity, make things happen and protect the venture rewards, sometimes against all the odds.