You Should Test That Book by Chris Goward - Bookswagon
BooksWagon Icon
Logo1
Login & Sign up
AddBanner
Home icon Home
Account Icon Account
Wishlist Icon Wishlist
Cart Icon Cart
humburger icon Categories
Home > Computer & Internet > Graphical & digital media applications > Computer-aided design (cad) > You Should Test That
You Should Test That

You Should Test That


     4.9  |  8 Reviews 
5
4
3
2
1
Read 8 Reviews


Available


About the Book

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

  • Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
  • Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how to analyze the results
  • Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website.


About the Author:

Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as Search Engine Strategies, Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit, IIMA, Conversion Conference, and Internet Marketing Conference.

Best Sellers

See All
Psychology of Money
Quick View

Psychology of Money Morgan Housel

No Review Yet

AED62

Architectural Digest at 100
Quick View

Architectural Digest at 100 Architectural Digest

5 (7)

AED325

Atomic Habits
Quick View

Atomic Habits James Clear

No Review Yet

AED81

Surrounded by Idiots
Quick View

Surrounded by Idiots Thomas Erikson

4 (8)

AED36

Ikigai
Quick View

Ikigai Francesc Miralles

No Review Yet

AED68

How to Talk to Anyone
Quick View

How to Talk to Anyone Leil Lowndes

4.7 (9)

AED50

The Intelligent Investor REV Ed.
Quick View

The Intelligent Investor REV Ed. Benjamin Graham

4.5 (6)

AED85

Can't Hurt Me
Quick View

Can't Hurt Me David Goggins

4.4 (8)

AED113

Guide to the Project Management Body of Knowledge and the Standard for Project Management
Quick View

Guide to the Project Management Body of Knowledge and the Standard for Project Management Project Management Institute

4.8 (8)

AED282

Good Vibes, Good Life
Quick View

Good Vibes, Good Life Vex King

4.4 (7)

AED60

It Ends with Us
Quick View

It Ends with Us Colleen Hoover

4.3 (12)

AED30

Creative ACT
Quick View

Creative ACT Rick Rubin

No Review Yet

AED92

Product Details
  • ISBN-13: 9781118301302
  • Publisher: Sybex
  • Publisher Imprint: Sybex
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 762 gr
  • ISBN-10: 1118301307
  • Publisher Date: 14 Jan 2013
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 368
  • Series Title: English
  • Sub Title: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
  • Width: 189 mm

Similar Products

Add Photo
Add Photo

Customer Reviews

     4.9  |  8 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Write A Review
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
     4.9  |  8 Reviews 
0–0 of 0 Reviews
Sort by :
Ratings
Reader Type
Contains Spoiler
Active Filters

0–0 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    0–0 of 0 review

    Your review was submitted!
    You Should Test That
    Sybex -
    You Should Test That
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    You Should Test That

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy. 


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals

      See All
      Dog Man 12: The Scarlet Shedder
      Quick View

      Dog Man 12: The Scarlet Shedder Dav Pilkey

      No Review Yet

      AED65

      Untitled Nonfiction PP
      Quick View

      Untitled Nonfiction PP Walter Isaacson

      No Review Yet

      AED66

      First Aid for the USMLE Step 1 2024
      Quick View

      First Aid for the USMLE Step 1 2024 Vikas Bhushan

      No Review Yet

      AED208

      So Good
      Quick View

      So Good Emily English

      No Review Yet

      AED115

      Anxious Generation
      Quick View

      Anxious Generation Jonathan Haidt

      No Review Yet

      AED88

      Cat Kid Comic Club: Influencers: A Graphic Novel (Cat Kid Comic Club #5): From the Creator of Dog Man
      Quick View

      Cat Kid Comic Club: Influencers: A Graphic Novel (Cat Kid Comic Club #5): From the Creator of Dog Man Dav Pilkey

      No Review Yet

      AED63

      Poor Charlie's Almanack
      Quick View

      Poor Charlie's Almanack Charles T. Munger

      No Review Yet

      AED103

      Untitled Rebecca Yarros #2
      Quick View

      Untitled Rebecca Yarros #2 Rebecca Yarros

      No Review Yet

      AED96

      Untitled
      Quick View

      Untitled Robert Greene

      No Review Yet

      AED237

      Choose Your Enemies Wisely
      Quick View

      Choose Your Enemies Wisely Greg Dinkin

      No Review Yet

      AED72

      2025 CFA Program Curriculum Level I Box Set
      Quick View

      2025 CFA Program Curriculum Level I Box Set CFA INSTITUTE

      No Review Yet

      AED880

      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!