You Should Test That Book by Chris Goward - Bookswagon
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You Should Test That

You Should Test That


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About the Book

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

  • Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
  • Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how to analyze the results
  • Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website.


About the Author:

Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as Search Engine Strategies, Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit, IIMA, Conversion Conference, and Internet Marketing Conference.

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Product Details
  • ISBN-13: 9781118301302
  • Publisher: Sybex
  • Publisher Imprint: Sybex
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 762 gr
  • ISBN-10: 1118301307
  • Publisher Date: 14 Jan 2013
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 368
  • Series Title: English
  • Sub Title: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing
  • Width: 189 mm

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