Your Hidden Profit Center
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Your Hidden Profit Center

Your Hidden Profit Center


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About the Book

Imagine Transforming Your Customer Engagements Into...
...meaningful experiences that benefit not only your customers but also your team and overall business.
Your Hidden Profit Center introduces the innovative 5 A's of Successful Customer Engagement framework to help you achieve just that. Discover how to:

  • Cultivate loyalty through engaging, tailor-made customer experiences
  • Enable and inspire your team, reducing turnover
  • Generate actions and insights that drive organizational growth, revenue, and profit
"Clear, practical, data-driven, and transformative. This is the Contact Center 101 textbook that every C-suite leader should read so they understand how the contact center should operate and how they can hold their CS Leader accountable."

- Shellie Dow, Industry leader and retired VP responsible for Customer Support at Nintendo of America

"The 5 A's is a structured and repeatable process that can and should become part of every company's overall CX strategy."

- Rick DeLisi, Co-Author of The Effortless Experience and Digital Customer Service

"In the realm of customer engagement, true success hinges on trust. The 5 A's framework empowers your customer-facing staff to become trusted advisors, fostering lasting relationships and transforming interactions into meaningful connections."

- Dan Gingiss, Customer Experience expert and Author of The Experience Maker

ABOUT THE AUTHOR
Brett Frazer, a leader in the realm of customer experience, co-founded Service Matters, LLC with a singular belief: In an age when products are often indistinguishable, Service Matters. Brett's approach is about more than just solving problems. It's about fostering leadership and community within the industry. Through every chapter of his career, Brett has not only advocated for but actively shaped a future where service truly matters.


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Product Details
  • ISBN-13: 9798336477078
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Mastering the 5 A's of Successful Customer Engagement
  • Width: 152 mm
  • ISBN-10: 8336477071
  • Publisher Date: 02 Sep 2024
  • Height: 229 mm
  • No of Pages: 278
  • Spine Width: 15 mm
  • Weight: 377 gr


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