In today's increasingly technological world, information about virtually any topic is quite literally at our fingertips. Amid this barrage of information, your organization (nonprofit or forprofit) faces the essential task of attracting special attention from donors, volunteers, media outlets and other potential investors. This short report will help you stand out from the crowd by drastically increasing the web visibility of your organization, and in essence, making you famous! The authors appeal to even technology-challenged nonprofit leaders or small business owners in simple terms. You will learn how web content draws visitors to your organization and receive practical tips about the types of content which will garner the most attention. By following the steps within, your organization can develop a successful plan to shed your invisibility cloak and step into the spotlight.
About the Author: Dr. Richard Hoefer is the Roy E. Dulak Professor for Community Practice Research at the School of Social Work at the University of Texas at Arlington. He directs the Center for Advocacy, Nonprofit and Donor Organizations (CAN-DO). Dr. Hoefer specializes in translating cutting edge, best practice research into usable practice points for organizations. His passion is helping nonprofits succeed in providing high quality services to our communities. He has over 25 years of experience working in and with nonprofit organizations, assisting them in improving their services through program evaluation, advocacy, and management consulting. Dr. Hoefer has authored more than 30 published journal articles and 6 books and has given scores of presentations in the fields of nonprofit management, advocacy, program evaluation and policy practice. Shannon Graves is a consultant with experience in nonprofit management, fund development, strategic planning, and community organizing. She specializes in bringing best practices to service systems and organizations through the effective and innovative development of policies, programs, and people. 12CAN-DO! The Center for Advocacy, Nonprofit and Donor Organizations [CAN-DO] is the nonprofit research and capacity-building arm of the School of Social Work, University of Texas at Arlington. We are committed to working with nonprofits to help achieve higher levels of excellence and positive client outcomes. We are self-supporting through developing mutually beneficial contracts with our nonprofit organizational clients. Initial consultations are always free and we work diligently to keep your investments in our services as low as possible. For your free consultation, contact Dr. Rick Hoefer by email at rhoefer@uta.edu to begin a conversation about increasing the capacity and visibility of your organization.