Zarządzanie redundancją by Michele Carluccio
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Zarządzanie redundancją

Zarządzanie redundancją


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About the Book

W środowisku mediów spolecznościowych wszyscy użytkownicy Internetu mogą tworzyc i szeroko publikowac swoje treści na warunkach niekomercyjnych. Wobec braku selektywności lańcucha wydawniczego w tradycyjnych mediach dostępna jest duża ilośc kreatywnych treści. Wraz z tym boomem informacyjnym wzrosla również potrzeba przezwyciężenia halasu. Wyboru, które treści dzialają, a które nie, dokonują sami użytkownicy, mianowicie poprzez rekomendowanie i ocenianie, prowadząc niektórych twórców do slawy i uznania. Ci najczęściej oglądani czlonkowie mediów spolecznościowych z powodzeniem zademonstrowali rynek dla ich twórczej pracy, mogąc przyciągnąc uwagę tlumów. Dlatego ta książka pokazuje, jak fizjologiczne mechanizmy filtrujące mediów spolecznościowych ulatwiają odkrywanie nowych talentów, decydując o przyjęciu "prosumentów" (amatorów) na pole produkcji kulturalnej jako "artystów" (zawodowych twórców symboli). Analiza powinna byc szczególnie przydatna dla profesjonalistów zajmujących się marketingiem i komunikacją w branżach kreatywnych, pomagając rzucic nieco światla na potencjal mediów spolecznościowych w sprzyjaniu pojawianiu się i promowaniu odnoszących sukcesy artystów.


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Product Details
  • ISBN-13: 9786203110937
  • Publisher: Wydawnictwo Nasza Wiedza
  • Binding: Paperback
  • Language: Polish
  • Returnable: N
  • Weight: 281 gr
  • ISBN-10: 6203110930
  • Publisher Date: 07 Oct 2021
  • Height: 229 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Width: 152 mm


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