Zielgruppe 50plus: Marketing Im Demografischen Und Digitalen Wandel
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Zielgruppe 50plus: Marketing Im Demografischen Und Digitalen Wandel

Zielgruppe 50plus: Marketing Im Demografischen Und Digitalen Wandel


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About the Book

Digitalisierung und Demografie in Deutschland und die Implikationen für das Marketing.- Den Wandel wagen: Megatrends erkennen, Ohnmacht verhindern, Gewohnheiten ablegen.- Den Wandel vorbereiten: Verständnis wecken, Perspektiven aufzeigen, Ziele festlegen.- Deutschlands neue Mehrheit: Lebenswelten verstehen, Konsumverhalten analysieren.- Kundenzentrierung: dank Daten und digitaler Planung zur richtigen Zielgruppe.- Digitale Kommunikation im demografischen Wandel: Aufmerksamkeit als wertvollste Währung.


About the Author: Thomas Bily, Jahrgang 1965 und Best Ager, ist einer der Gründer von wize.life, dem heute größten deutschsprachigen sozialen Netzwerk für die Generation 50plus. Er blickt auf viele Jahre Erfahrung in Marketing und Sales im Mediabusiness zurück. Heute arbeitet er im Sales für wize.life und als Berater für Unternehmen im digitalen und demografischen Wandel.


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Product Details
  • ISBN-13: 9783658258047
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Neue Wachstumschancen Im Alternden Deutschland
  • Width: 148 mm
  • ISBN-10: 3658258047
  • Publisher Date: 02 Aug 2019
  • Height: 210 mm
  • No of Pages: 218
  • Spine Width: 12 mm
  • Weight: 335 gr


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Zielgruppe 50plus: Marketing Im Demografischen Und Digitalen Wandel
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Zielgruppe 50plus: Marketing Im Demografischen Und Digitalen Wandel
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