Zielgruppenorientiertes Personalmarketing für die Gewinnung von ärztlichem Personal für die öffentliche Verwaltung
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Zielgruppenorientiertes Personalmarketing für die Gewinnung von ärztlichem Personal für die öffentliche Verwaltung

Zielgruppenorientiertes Personalmarketing für die Gewinnung von ärztlichem Personal für die öffentliche Verwaltung


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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich Führung und Personal - Recruiting, Note: 1,0, Sprache: Deutsch, Abstract: Das Ziel der Hausarbeit liegt in der Beantwortung der Frage, wie konkrete Maßnahmen für ein zielgruppenorientiertes Personalmarketing für die Gewinnung von ärztlichem Personal für die öffentliche Verwaltung aussehen können. Hierzu wird zunächst eine Definition zentraler Begrifflichkeiten erfolgen. Im Anschluss soll näher auf die Problemstellung des Personalmangels im ärztlichen Bereich eingegangen werden, indem die allgemeine Personalentwicklung des öffentlichen Dienstes skizziert wird. Ergänzend dazu findet ein Vergleich tariflicher Entgeltregelungen für die Gesundheitsämter auf der einen und kommunaler Kliniken auf der anderen Seite statt. Im Anschluss werden praktische Beispiele für Personalmarketing näher beleuchtet. Dabei liegt ein besonderer Schwerpunkt auf der Anwendbarkeit für den öffentlichen Dienst. Die Beispiele beziehen sich sowohl auf Instrumente zur Personalgewinnung als auch auf Maßnahmen, die auf die Bindung von vorhandenem ärztlichem Personal ausgerichtet sind. Aufgrund des Umfangs der aufgeworfenen Problematik, werden detaillierte Beispiele nur für die Instrumente Stellenausschreibungen, Stipendienprogramme und Kampag-nen gegeben. Ausführungen zu den weiteren praktischen Beispielen erfolgen in geringerem Umfang. Den Abschluss der Hausarbeit bildet eine Zusammenfassung der Ergebnisse mit einem Ausblick auf die weitere Entwicklung der Thematik.


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Product Details
  • ISBN-13: 9783346854278
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 100 gr
  • ISBN-10: 3346854272
  • Publisher Date: 06 Apr 2023
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Width: 148 mm


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Zielgruppenorientiertes Personalmarketing für die Gewinnung von ärztlichem Personal für die öffentliche Verwaltung
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