Zukunft des intelligenten Automobils by Rene J. Laglstorfer
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Zukunft des intelligenten Automobils

Zukunft des intelligenten Automobils


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About the Book

Gegenstand der hier vorgestellten Studie ist die Frage, wie die AUDI AG ihre Car2X-Dienste in den Markt einführen kann. Car2X steht dabei für Car-to-X Communication und bezeichnet die Kommunikation eines Fahrzeugs mit vielen unterschiedlichen Objekten durch eine drahtlose Funkverbindung. Erster Schritt dieser Studie ist die theoretische Einführung, in welcher die Grundlagen und Rahmenbedingungen von Car2X erläutert werden. Darauf aufbauend gibt der Praxisteil zuerst Aufschluss über die wichtigsten Voraussetzungen für eine Markteinführung von Car2X: Kundenakzeptanz und technische Durchdringung. Daraufhin werden zwei verschiedene Ansätze mit insgesamt fünf Markteinführungsszenarien entwickelt und ökonomische Aspekte wie die Kosten- und Erlös-Situation näher betrachtet. Am Ende des praktischen Rahmens stehen die gewonnenen Ergebnisse in einer Gegenüberstellung. Auf Basis aller bisherigen Erkenntnisse werden schließlich die gezeigten Szenarien zu einer idealtypischen und zu einer realistisch-flexiblen Markteinführungsvariante verdichtet.
About the Author: René J. Laglstorfer wurde 1984 in Steyr, Österreich geboren. Er absolvierte die Bundeshandelsakademie in seiner Heimatstadt und schloss anschließend die Studien Medienmanagement sowie Sprachen, an Universitäten und Hochschulen in Spanien, Tschechien, China, Österreich und Portugal, mit ausgezeichnetem Erfolg ab. Während seiner Studien war Laglstorfer unter anderem auch ein Jahr am Ingolstädter Stammsitz der AUDI AG, in den Abteilungen Konzernkommunikation, Technische Entwicklung und Produktmarketing als Praktikant bzw. Diplomand tätig, bevor er in Frankreich und China als Gedenkdiener Auslandsdienst leistete. Nach ausgedehnten Reisen gründete der Kommunikationsexperte das STEYRER PRESSEBÜRO (www.steyrer-pressebuero.tk) und lebt seither als Print-, Radio- und Reisejournalist, Fotograf und Buchautor in Dietach/Steyr.


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Product Details
  • ISBN-13: 9783842893221
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 286 gr
  • ISBN-10: 3842893221
  • Publisher Date: 22 Jan 2013
  • Height: 210 mm
  • No of Pages: 192
  • Series Title: German
  • Sub Title: Wirtschaftliche Markteinführungsszenarien am Beispiel Audi
  • Width: 148 mm


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