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Zukunft des Mobile-Commerce

Zukunft des Mobile-Commerce


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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,85, Fachhochschule Koblenz - Standort RheinAhrCampus Remagen, Sprache: Deutsch, Abstract: Immer mehr Menschen in Deutschland besitzen ein internetfähiges Smartphone. Diese werden immer günstiger und besitzen weitaus mehr Funktionen als ein "normales" Mobiltelefon. Daraus ergeben sich für die Wirtschaft völlig neue Möglichkeiten, denn die Kunden sind nahezu jederzeit und an jedem Ort nun auch über das Internet erreichbar. Sogar Produkte und Dienstleistungen können nun auch unterwegs über das Internet eingekauft werden. Doch werden alle Angebote auch von den Kunden angenommen und genutzt, oder überwiegen noch Bedenken und Skepsis gegenüber den neuen Möglichkeiten? Bereits vor einigen Jahren prognostizierten Experten und Unternehmen einen Boom des Mobile Commerce, also des Handels über elektronische Endgeräte; z.B. wurde für das Jahr 2003 prognostiziert, dass mehr Menschen das mobile Internet nutzen würden als einen stationären Internetzugang. Dieser Durchbruch scheiterte zunächst aber an technisch nicht ausgereiften Endgeräten. Deshalb mussten die hohen Umsatzerwartungen von bis zu 80 Mrd Euro nur für Europa deutlich zurückgeschraubt werden. Begünstigt durch die Einführung von Smartphones und Tablet-PCs wird auch der Mobile Commerce in größerem Umfang genutzt. Doch handelt es sich hierbei um eine reine Trenderscheinung oder um eine Revolution des Marktes? Um diese Frage beantworten zu können, bedarf es zunächst einer Definition der Begriffe Revolution und Trend. Eine Revolution bedeutet eine tief greifende Wandlung, Bestehendes wird verdrängt, eine grundlegende Neuerung tritt ein. Ein Trend soll an dieser Stelle im Sinne eines Modetrends definiert werden. Demnach ist ein Trend etwas, "was dem gerade herrschenden, bevorzugten Geschmack, dem Zeitgeschmack, entspricht". Dies geschieht über einen bestimmten Zeitraum, also besitzt der Trend ein Ende. Es ist an dieser Stel


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Product Details
  • ISBN-13: 9783656718734
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 177 gr
  • ISBN-10: 3656718733
  • Publisher Date: 13 Aug 2014
  • Height: 210 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 148 mm


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