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Zukünftige Geschäftsmodelle

Zukünftige Geschäftsmodelle


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About the Book

Das Wort "Geschäftsmodell" ist in aller Munde. Doch was verbirgt sich dahinter? Ziel dieses Buches ist es, Licht in das Dunkel zu bringen: Es versucht, Definitionen und tragfähige Konzepte des Konstruktes "Geschäftsmodell" zu bieten und illustriert sie an verschiedenen Branchen- und Unternehmensbeispielen aus der Alten wie aus der Neuen Ökonomie. Dabei wird ein erster Einblick in die Gestaltungsmöglichkeiten für erfolgreiche Geschäftsmodelle möglich. Gleichzeitig werden die Grenzen des Konstruktes "Geschäftsmodell" gegeben.
Das Buch richtet sich an Praktiker wie Wirtschaftswissenschaftler auf der Suche nach zukunftsfähigen Unternehmensstrategien.


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Product Details
  • ISBN-13: 9783642627293
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 279
  • Series Title: German
  • Sub Title: Konzept Und Anwendung in Der Netzökonomie
  • Width: 156 mm
  • ISBN-10: 3642627293
  • Publisher Date: 28 Sep 2012
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 467 gr


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