Études de cas en entrepreneuriat avec l'entrepreneuriat dans le secteur de la mode comme matière principale
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Études de cas en entrepreneuriat avec l'entrepreneuriat dans le secteur de la mode comme matière principale

Études de cas en entrepreneuriat avec l'entrepreneuriat dans le secteur de la mode comme matière principale


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About the Book

Ce livre est une compilation d'études de cas sur l'entrepreneuriat, avec un accent particulier sur l'entrepreneuriat dans le secteur de la mode, car chaque cas se concentre spécifiquement sur une fonction de l'entrepreneuriat. L'idée est de faire comprendre aux lecteurs les nuances de cette fonction dans un secteur particulier comme le commerce ou l'industrie de la mode. Le thème général de chaque étude de cas est de mettre en évidence les facteurs macro-environnementaux affectant l'entreprise, ses concurrents et sa structure organisationnelle. Il est très rare de trouver des études de cas dans le domaine de l'entrepreneuriat de la mode. Avec l'aide de ce livre, une tentative a été faite pour aborder les questions et les problèmes majeurs rencontrés par un entrepreneur lors du lancement d'une nouvelle entreprise. Les études de cas sont divisées en deux grandes catégories. Il y a les études de cas spécifiques à une fonction et les études de cas portant sur des concepts plus larges. Les études de cas spécifiques à une fonction comprennent le développement de nouveaux produits, le marketing des médias sociaux, les ressources humaines et le contrôle de la qualité.


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Product Details
  • ISBN-13: 9786207551187
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 6207551184
  • Publisher Date: 16 May 2024
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 5 mm
  • Width: 152 mm


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