Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen
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Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen

Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen


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About the Book

Magisterarbeit aus dem Jahr 2005 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,3, Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, Abstract: Die gesellschaftliche Bedeutung des Sports in Deutschland ist in erster Linie geprägt von seinen Effekten auf die Volksgesundheit, vom "Spaß" der Sportler und der Sportkonsumenten und von seiner erzieherischen Wirkung auf Kinder und Jugendliche. Daneben hat sich der Sport aber auch zu einem bedeutenden Wirtschaftszweig entwickelt, bei dem Lohn- und Gewinneinkommen entstehen, Konsum- und Investitionsentscheidungen getroffen, Steuern gezahlt und Subventionen gewährt werden. Bis zur heutigen Zeit hat die Sportindustrie einen Professionalisierungsschub erlebt, der sich weiter fortsetzen wird. Denn u. a. nach Freigabe der Amateurbedingungen und der Einführung des dualen Rundfunk- und Fernsehsystems, der Erhöhung des Anteils von Personen mit flexiblen Arbeitszeiten, öffnen sich die alten Sportstrukturen zunehmend für neue Entwicklungen. In den traditionellen, non-profit-orientierten Sportverbänden und -vereinen sind daher mehr hauptamtliche Mitarbeiter erforderlich als bisher. Gleichzeitig hat im Vereins- und Verbandswesen der Marketinggedanke Eingang gefunden. Großvereine setzen beispielsweise bereits Elemente des modernen betriebswirtschaftlichen Marketing und Management ein. Vor dem oben skizzierten Hintergrund ist es Aufgabe dieser Arbeit, die ökonomischen Prozesse im Sport, die sich im Rahmen des Marketing bzw. des modernen Marketing-Management in Sportvereinen ergeben, ausführlich aufzuzeigen. Hierzu wird der Sport hinsichtlich seiner gesellschaftlichen sowie ökonomischen Entwicklung und Bedeutung untersucht, um den veränderten Handlungsrahmen für die Vereine und damit die Notwendigkeit zum modernen Marketing-Management zu verdeutlichen.


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Product Details
  • ISBN-13: 9783638693967
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3638693961
  • Publisher Date: 26 Jul 2007
  • Height: 210 mm
  • No of Pages: 168
  • Series Title: German
  • Weight: 277 gr


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Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen
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Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen
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